corporate reputation

 

Región LATAM - Iberoamérica

Mexico: Bringing PR and PA Excellence to Diverse Organizations

By Loreley Maldonado - Eje Comunicación

Business environment in Mexico

Mexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. The country provides a favorable environment for foreign investment, nearshoring and entrepreneurship....

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PRGN Adds Aspekta AB in Sweden, Expands Capabilities in Europe’s Nordic Region

By PRGN Admin
Andy See Teong Leng

Enhancing its capabilities in Europe’s Nordic Region, the Public Relations Global Network (PRGN) announced today it has added independent Sweden-based Aspekta AB to its global network....

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Malaysia – The Future-Forward and Business Ready Market

By Andy See Teong Leng - Perspective Strategies

Business environment in Malaysia

Malaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries. Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business....

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Crafting a Robust Communications Strategy to Propel 2024 Company Growth

By Nick Leighton, Owner & CEO - NettResults Middle East

1. Define Clear Objectives:

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience....

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Essential Guide to Effective Communication Measurement for CMOs

By Anni Kosunen, account director - Ellun Kanat

effective communications measurement1) The importance of communication measurement for CMOs

For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact....

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How a Values-Aligned Mission is Good for Business

By Sean Dowdall, President - Landis Communications Inc. (LCI)

What is a values-aligned organization?

Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading with their values. Over the years, the tribal organizations worked to both...

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Steps to Avoid a PR Crisis When You Have a Corporate Crisis

By Toomas Kull, Senior Consultant - Cabinet Privé de Conseils, S.A.

Information is key

It’s that moment when you realize that the situation could soon spin out of control. Something has happened within the organization, and only a few select people are aware of it for now. If, or indeed when, the news gets out, the information will spread fast, and reactions will be swift....

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Leadership Buy-In is Essential for PR and Communications Success

By Gilbert Manirakiza, Founder and CEO - The Newmark Group

Initiating Conversations with Executives

In the world of public relations and communications, having a seat at the table is essential, but who occupies that seat is equally critical. The active involvement of executive leaders and their understanding of the role of communication can significantly impact an organization’s brand reputation and success. By embracing storytelling, empowering executives, and implementing consistent messaging,...

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Unveiling the Power of PR-Legal Partnership

By Dominique Biquard, partner - IDENTIA / PR

Crafting Messages for the Present and Future

Being based in Buenos Aires, our agency’s collaboration with other firms in PRGN has proven invaluable for both national and international client companies. And as a partner at Identia PR, I’ve often witnessed the incredible synergy that arises from the PR-legal partnership, i.e., when PR and legal experts join forces. ...

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Transformation: Stepping out of Comfort and Embracing New Paradigms

By Bradly Howland - Alkemi Collective

Unpacking Transformation

As a leader in business and captain of a rapidly evolving agency in South Africa, I’ve found myself reflecting on the essence and nuances of transformation, especially in our current economic landscape. My beliefs and values that drive transformation in our business are based on a rich tapestry of experiences, not just from my South African...

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Translating C-Suite Vision into Impactful Messaging

By Leeza L. Hoyt, APR, - The Hoyt Organization, Inc.

Understand the Vision

C-suite executives play a pivotal role in shaping an organization’s vision and strategy, and they rely on skilled communicators – such as their PR professionals or the chief communications officer – to translate their vision into impactful messaging to the organization and its stakeholders. This involves a careful balance of positioning the issues correctly, and often...

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Navigating Changing Priorities in Business and Marketing

By Nick Leighton - NettResults Middle East

Talent Acquisition and Retention

I had another opportunity to engage in a thought-provoking podcast conversation on PRGN Presents. Abbie Fink from HMA Public Relations and I delved into the ever-changing priorities in business and marketing. ...

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Top 5 PR Needs of a Tech Company

By Natalie Ghidotti - Ghidotti

Tech company PREstablishing Connection Through Authenticity

In a highly competitive business landscape, a company’s success depends not only on its innovative products and services but also on its effectiveness to communicate with its target audience. As a tech company, due to the complexities of the digital realm, truly understanding your audience and how to communicate with them is crucial. By narrowing the...

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Navigate Mid-Year Budget Cuts With These Comms Strategies

By Helena Desmet, Project Manager - Two cents

Review strategy, targets and KPIs 

Both for in-house communications teams and PR agencies, it is not uncommon to face a mid-year reduction in the communications budget. The cuts can be a result of various causes, such as economic conditions, a shifting focus or a strategy review. When it happens it is very challenging for the comms team, especially if there are...

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Mastering Communications: Top Five Strategies for Professional Services Firms

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

1. Create Consistent Brand Messaging

Effective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more.  While the primary function is to establish and uphold the reputation, credibility, and visibility of these firms within their respective markets, a well thought out strategic plan...

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What Brands Should Consider Before Joining Social Issues

By Valentina Giacaman - RumboCierto Comunicaciones

Until a few years ago, it was unthinkable for a brand to join and support a cause on purpose, because brands were expected to maintain neutrality and objectivity. It was a big No-No for brands to have an “opinion” on things like humans do, and corporate communications was restricted to announcements and figures on the company’s...

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Communications in Israel: the Challenge

By Hanan Kamir - KAMIR

Israel is one of the fastest-growing countries in the world. At just 75 years old, it has become a significant player in the global economy and a true contributor to the development of technology. Israel is known as the startup nation, with thousands of startups operating in a country of 9.5 million people. This, and many...

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Making Sure Your Public Relations Efforts Generate New Business

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

Today, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business landscape, a strategic investment in communications efforts can drive results and help companies stand out in...

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Playing the Long Game in B2B Marketing

By Natalie Ghidotti - Ghidotti

When you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients’ services are the product and the purchasing process is not as simple as clicking “Add to Cart” nor should it...

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The Use of Data and Technology in PR

By Kate Alexander - Alexander PR

23 bad habits in the boardroom

Technology has a central role in communications and organisational operations, to the degree that a technology blind spot on a company board can have serious and wide-ranging implications for a company....

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Top Three Reasons Why Every Company Needs Good ESG Reporting

By Michael Diegelmann - cometis AG

Capital Markets Thirsty for ESG Data

There’s no time to postpone establishing the necessary structures for proper ESG reporting. Capital markets demand essential non-financial information to make informed investment decisions, your biggest clients are under pressure to report on sustainability data from their suppliers – i.e. your company‘s data! – and the legislative requirements are getting stricter by the minute....

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What to do When a Crisis Hits Your Business

By Nick Leighton - NettResults Middle East

Firstly, a business should acknowledge the crisis publicly.

When a crisis hits a business and affects its reputation, the response must be prompt, transparent, and effective. Here are the most important things a business should do when a crisis hits the media, affecting its reputation....

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PR4.0 Has Arrived – Are You Ready For It?

By Andy See - Perspective Strategies

We have seen so much change in recent years. The world has rapidly shifted towards digital, and Industry 4.0 is sweeping across value chains of most if not all economic sectors. The age of PR (or Public Relations) 4.0 has arrived together with the massive shift to digital and social. PR4.0 is more than just about...

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The Art of Communication in Challenging Times

By Ieva Naujalyte - Adverum

How should brands and corporations participate in the conversation when people are sensitive and divided?

Inflation is skyrocketing. Economies around the world are stalling. And on top of all this – we have a war in Europe. However you look at it, these are challenging times. Many people feel anxious about money, health, and their future; people are increasingly in a state of chronic stress because they face multiple crises....

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Why Every Company Will Need Good ESG Reporting

By Michael Diegelmann - cometis AG

It is five minutes to midnight, at least when it comes to sustainability and corporate reporting. We are living in a time where demands from several stakeholder groups – be it NGOs, customers, investors or governments – have never been higher. To give you an example: no one wants to buy a T-shirt that has been...

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How to Maintain and Build Brand Awareness and Market Share During a Recession

By Lauren Reed - REED

Realign Your Goals with the Issues at Hand

In a recession, it’s common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion when you look at the overall business outlook. ...

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Top Five 2022 Corporate Crises – And The Lessons Learned

By Nick Leighton - NettResults Middle East

Better.com

Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate crises from 2022 and key takeaways that every leader can use to...

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Holidays of The World: A Communicator’s Guide for Cultural Diversity

By Nick Leighton - NettResults Middle East

1. Don’t Assume Every Holiday is Observed the Same Way

In an increasingly connected world, it’s critical for public relations, marketing, and communications specialists to understand the dynamics that exist when communicating across cultural lines. Throughout the year, billions of people celebrate hundreds of holidays, religious events, and festivals. Communications specialists need to understand how to effectively navigate and understand holidays of the world, especially when...

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Why Sustainable Development is Important to Business

By Mark Paterson - Currie

Something any public relations person or business can do today that will make a difference is to embrace sustainable development....

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How to Build Successful Communications Plans for 2023

By Valentina Giacaman - RumboCierto Comunicaciones

Be empathetic:

The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on day-to-day activities as well as when drafting communications plans. ...

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Three Signals That Tell Your Company Builds the Right Employer Culture

By Gabrielle Vermeulen - Two cents

Communicate transparently in good and bad times

It is no secret that a positive employer culture and an appealing, transparent work atmosphere are more than ever essential conditions for accepting a job offer. Of course, an employee must be paid a fair wage for the work he or she does, but it is not only the amount of the salary that matters. Employees...

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The Key to Building Winning Brands Today and Tomorrow

By Andy See Teong Leng - Perspective Strategies

1. Why is this important to us?

It is without a doubt that businesses and brands need to reinvent and reimagine for the future marketplace. Today, the purpose agenda dominates discussions in boardrooms. Importantly, the ability to communicate our corporate purpose well is very rewarding as it helps build trust and solidify relationships with investors, customers, employees and other key stakeholders....

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7 Simple Steps to Developing a Crisis Communications Plan

By Brad Kostka - Roopco

1. Identify Your Crisis Management Team

As the global Covid-19 pandemic has so clearly demonstrated over the past few years, every organization—no matter its size or industry—is vulnerable to the ever-looming threat of a crisis. These threats can range from security breaches and product recalls, to natural disasters and workplace violence incidents. As PR professionals, we understand that a company’s response during...

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The People Behind the Brands – Living Happily Ever After

By Alexandra Dinita - Free Communication

The relationship between organizations and professional communicators is a very complex and intimate one. It takes time for both parties to know and understand each other to achieve success. That’s why we should always aim for long-term partnerships, the kind that can be compared to a marriage....

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What is Old is New Again

By David Fuscus - Xenophon Strategies, Inc.

Over the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for inclusion in organic articles. Think about it. In 2000, most people got most of...

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Five Key Takeaways From Top Brands’ ESG Reports

By Tori Pishkula - Roopco

1. Be Transparent & Clarify Your Goals

Over the past few years, companies have been ramping up their efforts to create a more sustainable planet. This includes everything from reducing waste at manufacturing plants, finding innovative ways to cut back on plastic use, and even devoting time to giving back to the community....

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How Companies Should Prepare – and Why Start Now – for A Successful CES 2023

By Jim Bianchi - Bianchi Public Relations, Inc.

1. Look back at CES’s past

Believe it or not, it’s time to start thinking about your company’s plans for CES 2023. ...

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What is Good Corporate Citizenship?

By Scott Hanson - HMA Public Relations

Community Organizations – Business

Being a good corporate citizen should be a part of every organization’s overall strategy. It starts at the top and isn’t something that should be approached in a haphazard way....

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New EU Sustainability Reporting Rules Ask EU and U.S. Companies for More Data on Operations

By Michael Diegelmann - cometis AG

Lessons for the U.S.

The Sustainable Finance Disclosure Regulation (SFDR) by the European Union points to a dilemma that financial market participants (FMPs) might also face in the U.S. If FMPs, who primarily focus on small and mid-sized enterprises (SMEs), have to report on the sustainability performance of the companies they work with, they might not be able to gather...

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10 Ways to Leverage LinkedIn in B2B Communications

By Natalie Ghidotti - Ghidotti

1. Optimize Personal LinkedIn Pages 

Regardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is the most relevant for B2B communication. A recent survey conducted by HubSpot found...

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Five Tips for Giving Media Interviews

By Jasleen Singh and Chiara Parma - Sound Public Relations

1. BE PREPARED

Even managers most prepared to speak in public and to meet the most varied stakeholders are often reluctant to speak with the media and do not know what to do when invited to give a media interview. ...

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Preparing for the AGM: How to Build a Compelling CEO Speech in Five Steps

By Erin Reese - Roopco

1. Know Your Audience

Congratulations! You’ve been selected to present a keynote speech on your area of expertise. Now comes the hard part — developing a presentation that will effectively engage and resonate with your audience. Whether you’re presenting to an audience of 25 or 2,500, you’ll want to ensure that your keynote speech hits the mark....

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Using Blockchain for ESG to Build Trust

By Mark Hazlin - Xenophon Strategies, Inc.

How Does Blockchain Work?

One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree. ...

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Why Sustainability Matters to Your Business – and What Can You Do About It?

By Mark Paterson - Currie

Nobody can foresee specific events or disruptions, however, there are trends and forces that shape the future. One of these is sustainability – or what investors call ESG....

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Top 5 Corporate Crises in 2021 to Learn From

By Nick Leighton - NettResults Middle East

Remember the saying “There’s no such thing as bad publicity?” Well, that’s not entirely accurate....

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Social Giving – How Should Corporations Approach It?

By Robert Bauer - accelent communications

More and more enterprises acknowledge their responsibility to share their profits with the society in which they work and grow. It is not just a matter of “good consciousness”, but rather a step that is quite logical and well based in human everyday experience: Sooner or later you will need another one’s support and help, so...

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A New Approach for Media Relations

By Ward Vanhee - Two cents

It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social media, all media are being consumed differently and PR...

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Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration

By Irina Patru - Free Communication

Choosing the right NGO for a brand’s meaningful social project is a very important step – the first of many. The hard work continues by building and developing a long-term and sustainable relationship....

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How to Launch a Public Affairs Campaign If Your Brand Has Never Done It Before

By Mark Hazlin - Xenophon Strategies, Inc.

There’s a saying that there are two things you shouldn’t talk about at parties: religion and politics. That’s because talking about either one is liable to get you into hot water with people who might otherwise be your best friends. ...

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ESG Based Investing Faces Fast Development in Singapore

By Yui Seeng Cheng - Mileage Communications

In 2018, teenage Swedish environmental activist Greta Thunberg caused a worldwide sensation by protesting outside the Swedish parliament to raise awareness for climate change activism. Since then, a whole gamut of issues associated with the environment has constantly been in the spotlight. ...

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Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?

By C.L. Conroy

Several years ago, an automobile insurance company came to our Miami PR Firm asking if we can market a bilingual literacy program for them. We were ecstatic! We had been trying to explain to several of our corporate clients the value of investing in Corporate Social Responsibility (CSR), also known as Cause Related Marketing. ...

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Content Marketing at its Best

By Natalie Ghidotti - Ghidotti

From its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to reach a highly targeted audience. Businesses and organizations across all industries now utilize content marketing to build brand awareness, thought leadership and lead generation. However, it takes more than publishing a few...

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The Return of Newsletters

By Chiara Dovere - Sound Public Relations

A traditional communication tool ended up in the shadows, thanks to the advent of social media, but newsletters are back and are on the rise again....

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Why Your Company Should Get Involved in Social Justice Issues

By Mac Prichard

Over the last year, many companies have asked themselves: are we doing enough to address social justice issues that affect our customers and employees? And is it wise for brands to publicly take a stance on such issues? Leaders are understandably hesitant to step out of their comfort zone and court any kind of controversy....

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How to Use Polling for More Effective PR Communication?

By Robert Bauer - accelent communications

Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are a few caveats to observe so that...

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The Best PR Can’t Replace Real Leadership

By Andy See - Perspective Strategies

At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. ...

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What Should PR Firms Be Prepared For In the Post-Covid Era?

By Alexandra Diniță - Free Communication

Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact, advise, contain, create – connections, ideas, plans, and...

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What Makes an Attorney a Good Source for the Media?

By Mikayla Ickes - Buchanan Public Relations

Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while highlighting their expertise. However, depending on the size of the law firm, picking...

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From Brand Purpose to Brand Activism: Time to Act

By Giulia Serazzi - Sound Public Relations

“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that mark the transition from storytelling to storydoing....

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Five Key Campaign Reboot Elements For Tourism Brands After Covid-19

By Dominique Biquard - IDENTIA / PR

Tourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many companies have gone bankrupt, and many services no longer have a reason to exist....

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SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role

By Brianne Miller - Landis Communications Inc. (LCI)

You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like everything else, things are different today. Life moves pretty fast. If you don’t stop...

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Public Relations Global Network Agencies Start 2021 With More Than 100 New Client Assignments

By PRGN Admin

NEW YORK-LONDON – Member agencies of the Public Relations Global Network (PRGN) have reported an unprecedented surge of new business success in the first two months of 2021. Despite the global pandemic and its economic impacts worldwide, independent agencies prove resilient, agile and successful in expanding their business offering – an internal survey at PRGN shows....

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What Most Companies Get Wrong When Doing Their First ESG Report

By Mark Paterson (Currie), Michael Diegelmann and Justus Fischer (cometis)

Doing your first ESG (environmental, social and governance) report is not as simple or straight-forward as it seems. In no way are we trying to deter you from producing your first ESG report. It is one of the most important reports a company does for responsible investors and key stakeholders....

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The Five Crises to Watch for in 2021

By Michelle Lyng - Novitas Communications

It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as we work to normalize again....

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Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid

By Michael Diegelmann and Justus Fischer - cometis AG

Sustainability is becoming more and more important: People are aware of global challenges like climate change, pollution and social inequality, and they discuss them and ask for solutions. It is clear that companies have a major impact on social and ecological issues, so the pressure on them to operate sustainably is increasing accordingly. Not only because...

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Why Companies Should Invest into PR & Digital in 2021 and Beyond?

By C.L. Conroy

As we look forward to this new year of 2021, what do companies need to do to move their brand forward and increase the bottom line? ...

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Why Stakeholder Engagement is the First Step to Reach Your SDGs

By Mark Paterson - Currie

The world has a plan to end poverty, fight inequality and save the planet from climate change – the United Nations Sustainable Development Goals (SDGs)....

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What if we turned the Covid-attitude into sustainable corporate behavior?

By Stéphane Billiet - WE change

Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy....

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