Is project-based funding advisable?

Many donors are keen to make contributions as specific as possible and decide therefore upon so-called “project-based donations”. The reason behind this is the desire for the donated amount to be 100 percent utilized for a clearly specific project. These wishes are understandable but can lead to unintentional drawbacks.

Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!

One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to be more in his likeness, he henceforth sent them the Babylonian language of confusion thereby ending their delusions at becoming gods. In actual fact, it was humans alone, the communications industry to be more precise, … Read More

American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence

CEOs can best prepare for interviews by knowing how journalists prepare themselves while making sure their online personas are up-to-date   While European journalists will permit CEOs to review quotes prior to publication, most U.S. media say no way!   Preparing to be interviewed by a North American journalist in the United States or Canada? … Read More

Public Relations Global Network Announces New Affiliates in Turkey and Nashville (USA)

Addition of Reed Public Relations and Aristo Communications Adds to International Network’s Reach.   SEATTLE, WASHINGTON – Public Relations Global Network (PRGN), today announced the addition of two new agency affiliates from Nashville, Tennessee (U.S.A) and Istanbul, Turkey, bringing its global reach to 45 firms worldwide.  The induction into the organization was made during PRGN’s … Read More

Public Relations Global Network Elects Ed Stevens, APR+M

South African-based Evelyn Holtzhausen Named President-Elect   SEATTLE, WASHINGTON – The Public Relations Global Network (PRGN), one of the top four international networks of leading independent public relations agencies, today announced the election of Edward M. Stevens, APR+M of Stevens Strategic Communications of Cleveland, Ohio, as president. Stevens will lead the worldwide network of 45 … Read More

Public Relations Global Network Announces New Affiliates in Detroit (USA) and Romania

Addition of Bianchi Public Relations and Free Communications Brings International Network’s Reach to 49 Members.   LONDON – The Public Relations Global Network (PRGN) today announced the addition of two new agency affiliates from Detroit, Michigan (USA) and Romania, bringing its global reach to 49 cities worldwide. The induction into the organization was made during … Read More

The World Cup Final Interview

Germany vs. Argentina   Industrie-Contact CEO, PRGN President and football/soccer addict Uwe Schmidt from Germany, has interviewed the head of the Argentinean PRGN partner agency Identia PR, Dominique Biquard, about the upcoming World Cup Final in Rio de Janeiro.   Uwe: Dominique, the 2 football super powers Argentina and Germany play the World Cup final … Read More

American CEOs Preparing to be Interviewed By European Journalists Should Expect Different Practices, Reports New Study by PRGN

Good Chance a European Journalist Will Permit CEO to Review Quotes Prior to Publication.   Don’t be Rude to a Spanish Journalist   Preparing to be interviewed by a German or Italian journalist? Make sure there’s nothing in your personal life that you wouldn’t want included in a news story. That’s among the findings of … Read More

Public Relations Global Network Elects Uwe Schmidt as President

PRGN with new leadership   Public Relations Global Network (PRGN), one of the world’s leading international networks of independent public relations agencies, today announced the election of Uwe Schmidt, CEO and co-owner of Industrie-Contact (IC AG) in Hamburg, Germany as its new president. Schmidt will lead the worldwide network of 47 independently owned firms on … Read More

Zumba® Fitness selects 4 PRGN agencies in 7 European countries as PR Partners

Cross border fitness trend   Four PR agencies from the Public Relations Global Network (PRGN) have been chosen over the last months as PR partners for Zumba Fitness, LLC, covering together seven European countries. After a pitch with four competing agencies in the Benelux, which was won by Evident PR, Zumba inquired for PRGN agencies … Read More