As members of the Public Relations Global Network have returned home from the most recent member meeting and conference in Hong Kong at the end of May, chances are increasing for more business collaborations among the 50+ agencies spread across six continents....
Continue ReadingIndependent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. And while PRGN members share several millions of dollars’ worth of business every year, it’s important to highlight that such business deals or referrals do not happen from one day to...
Continue ReadingEvery year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate crises from 2022 and key takeaways that every leader can use to...
Continue ReadingAt the 30-year anniversary meeting and conference of the Public Relations Global Network (PRGN) in May 2022, member agencies elected David Fuscus to serve as the 32nd President of the global network of independent communications and PR agencies....
Continue ReadingWhat a year! After 2020 wiped out all the plans people, companies, organizations and governments had made for that year, 2021 continued to surprise us in both good and bad ways. Worldwide rollout of vaccination; bullish stock markets; tourists in space, former presidents sentenced for jail or banned from social media platforms; return of inflation; “red...
Continue ReadingNEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) and the International Public Relations Association (IPRA) have signed a cooperation agreement involving information exchange and benefits to the organizations and their respective memberships....
Continue ReadingTourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many companies have gone bankrupt, and many services no longer have a reason to exist....
Continue ReadingAs the Covid-19 pandemic continues to rage on, the world is learning how to cope with it and businesses are looking for new opportunities the crisis presents. In the travel and leisure industry – my closer area of expertise – professionals are already brainstorming now not only about how to survive, but also how to use...
Continue ReadingThere’s been no shortage of discussion about social media’s seemingly endless potential to bring people closer together.  Clearly, it is a powerful tool that can efficiently provide information to the masses and create stronger bonds in any number of communities....
Continue ReadingPublic relations is typically defined as a set of actions aimed at creating and maintaining a good image of a person, a company or any organization. The image can be built for the general public (consumers, clients, investors, public institutions, social organizations, etc.) and also for an organization’s own staff (internal communications)....
Continue ReadingAs the end of  2018 quickly approaches, it has become more important than ever for Public Relations agencies to be available at anytime, anywhere, and devoted to the ultimate success of their clients, no matter what it takes. But, in this day and age, what does it take? What makes a PR agency stand out from...
Continue ReadingBucharest, Romania – November 8, 2018 – The Public Relations Global Network (PRGN) announced the appointment of Gábor Jelinek as its inaugural Executive Director at its fall meeting held in Bucharest, Romania in late October, and recognized its member agencies with awards for the best communications campaigns in the past year....
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