Martin Lucander

 

Región LATAM - Iberoamérica

Sweden: Entrepreneurial Force at the Heart of the Nordic Region

By Martin Lucander, Partner - Aspekta AB

Business environment in Sweden

Sweden is an EU member state and benefits greatly from the free movement of goods, services, people, and capital. Located in the middle of the Nordic region, Sweden has historically also cultivated strong trade relations and close cooperation with its neighbouring Nordic countries. Other main trade and export partners are Germany, the USA, and the UK....

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Green Claims Directive: Re-establishing Trust in Sustainability Communication

By Martin Lucander, Partner - Aspekta AB

With the passing of the Green Claims Directive, the EU now picks up the gauntlet against corporate greenwashing. By laying down stringent rules for how companies may deploy claims about their sustainability, the intention is to eliminate the practices of greenwashing that for so long have been misleading consumers into making unsustainable choices....

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