Pitching for Keeps: Building Relationships with Trade Publications

It’s any publicist’s dream to call a reporter who knows our name, which companies we represent and even remembers our die-hard Green Bay Packers fandom. It’s even better when the reporter works at a publication that is extremely valuable for our clients. Although building relationships with reporters is no small feat, it’s certainly possible – … Read More

Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!

One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to be more in his likeness, he henceforth sent them the Babylonian language of confusion thereby ending their delusions at becoming gods. In actual fact, it was humans alone, the communications industry to be more precise, … Read More

American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence

CEOs can best prepare for interviews by knowing how journalists prepare themselves while making sure their online personas are up-to-date   While European journalists will permit CEOs to review quotes prior to publication, most U.S. media say no way!   Preparing to be interviewed by a North American journalist in the United States or Canada? … Read More