Perspective Strategies Archives

Malaysia – The Future-Forward and Business Ready Market

By Andy See Teong Leng - Perspective Strategies

Business environment in Malaysia Malaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries. Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business. The country has received worldwide recognition by various international institutions including: Top country in… Continue reading Malaysia – The Future-Forward and Business Ready Market

President Andy See: a Good to Great Story for Comms and PRGN Ahead

By Gábor Jelinek

As 32nd President of the Public Relations Global Network, Andy See is also the first Asian president of one of the world’s largest networks of independent PR and communications agencies. A native of Malaysia and founder and principal partner of Perspective Strategies in Kuala Lumpur, Andy started his one-year service at PRGN’s Member Meeting and… Continue reading President Andy See: a Good to Great Story for Comms and PRGN Ahead

Sustainability and ESG: Enablers Of The Purpose-Driven Narrative

By Andy See Teong Leng - Perspective Strategies

Stakeholder and customer expectations have changed drastically in recent times, putting much pressure on businesses and brands to actively engage and communicate. It is now an expectation from stakeholders that businesses must operate with more accountability to the planet and people, besides making profits. This is not just true of regulators and investors, but also… Continue reading Sustainability and ESG: Enablers Of The Purpose-Driven Narrative

PR4.0 Has Arrived – Are You Ready For It?

By Andy See - Perspective Strategies

We have seen so much change in recent years. The world has rapidly shifted towards digital, and Industry 4.0 is sweeping across value chains of most if not all economic sectors. The age of PR (or Public Relations) 4.0 has arrived together with the massive shift to digital and social. PR4.0 is more than just… Continue reading PR4.0 Has Arrived – Are You Ready For It?

The Key to Building Winning Brands Today and Tomorrow

By Andy See Teong Leng - Perspective Strategies

It is without a doubt that businesses and brands need to reinvent and reimagine for the future marketplace. Today, the purpose agenda dominates discussions in boardrooms. Importantly, the ability to communicate our corporate purpose well is very rewarding as it helps build trust and solidify relationships with investors, customers, employees and other key stakeholders. In… Continue reading The Key to Building Winning Brands Today and Tomorrow

Leadership & Communication: Purpose Begins at Home

By Andy See - Perspective Strategies

The Covid-19 pandemic has undoubtedly left devastating effects on healthcare systems, businesses, and economies around the world. Many families lost their livelihoods and for some, even their loved ones. While the pandemic continues to hit many countries, it has also created an opportunity. This crisis has reaffirmed the importance for organisations and businesses to prioritise… Continue reading Leadership & Communication: Purpose Begins at Home

The Best PR Can’t Replace Real Leadership

By Andy See - Perspective Strategies

At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However, many make the mistake that PR can help them solve a real leadership and business problem especially when… Continue reading The Best PR Can’t Replace Real Leadership

Leadership Is Communication

By Andy See Teong Leng - Perspective Strategies

We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what they expect when they interact with brands and corporations. Communicating corporate and brand values… Continue reading Leadership Is Communication

Public Relations Global Network Marks 25 Years as the World’s Local Agency

By Aaron Blank - Fearey

Network complements five years of 20 percent growth by welcoming three new member firms from Brazil, Malaysia and Mexico KYOTO, JAPAN – 27 October 2017 – Public Relations Global Network (PRGN), one of the largest international networks of independent public relations agencies, marked its 25th anniversary during its fall meeting in Kyoto, Japan, by welcoming… Continue reading Public Relations Global Network Marks 25 Years as the World’s Local Agency

Perspective Strategies

President Andy See: a Good to Great Story for Comms and PRGN Ahead

Sustainability and ESG: Enablers Of The Purpose-Driven Narrative

Leadership Is Communication

Public Relations Global Network Marks 25 Years as the World’s Local Agency

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