PR4.0

 

Región LATAM - Iberoamérica

President Andy See: a Good to Great Story for Comms and PRGN Ahead

By Gábor Jelinek

As 32nd President of the Public Relations Global Network, Andy See is also the first Asian president of one of the world’s largest networks of independent PR and communications agencies. A native of Malaysia and founder and principal partner of Perspective Strategies in Kuala Lumpur, Andy started his one-year service at PRGN’s Member Meeting and Conference...

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PR4.0 Has Arrived – Are You Ready For It?

By Andy See - Perspective Strategies

We have seen so much change in recent years. The world has rapidly shifted towards digital, and Industry 4.0 is sweeping across value chains of most if not all economic sectors. The age of PR (or Public Relations) 4.0 has arrived together with the massive shift to digital and social. PR4.0 is more than just about...

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