In recent times, we have heard a lot about “Storytelling”, the art of using stories to communicate and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real discipline. However, there is still a lot of confusion around the definition of … Read More
Germany vs. Argentina Industrie-Contact CEO, PRGN President and football/soccer addict Uwe Schmidt from Germany, has interviewed the head of the Argentinean PRGN partner agency Identia PR, Dominique Biquard, about the upcoming World Cup Final in Rio de Janeiro. Uwe: Dominique, the 2 football super powers Argentina and Germany play the World Cup final … Read More
German Industrie-Contact AG CEO and PRGN President and football/soccer addict Uwe Schmidt has interviewed the head of the Brazilian PRGN partner agency LVBA, Gisele Lorenzetti, about the World Cup.
Cross border fitness trend Four PR agencies from the Public Relations Global Network (PRGN) have been chosen over the last months as PR partners for Zumba Fitness, LLC, covering together seven European countries. After a pitch with four competing agencies in the Benelux, which was won by Evident PR, Zumba inquired for PRGN agencies … Read More