Although PR professionals are usually seen as news-shapers, we’re also news-makers, especially as our industry continues to evolve at an ever-increasing rate. And whether it’s tips on how to utilize new social media management tools or an analysis of the latest communications disaster, the PR trades do a vital job in keeping our industry up-to-date.
Below, I’ve rounded up my five to-go sites for PR news and industry updates in the US:
- O’Dwyer’s is always my first port-of-call for PR news. The site blends news on PR companies both big and small, with updates on the latest personnel and account moves. It also has a great roster of opinion writers from across different sectors of the PR community. However, the website could do with a redesign.
- PR Daily is the go-to site for improving my PR skills. The site’s short, snappy articles, such as PR pros, make sure your pitch passes the 5-second test and How bridging puts your media interview back on track are quick to read and give helpful advice on how to keep your skill-set fresh.
- PR News is very similar to PR Daily, although its articles tend to be more in-depth. I’d utilize both, depending on how much time you have available.
- Bulldog Reporter doesn’t cover day-to-day PR news but does a fantastic job at taking studies from across the PR and marketing industries, condensing them down and making them relevant for a PR audience. Its weekly “Journalist on the move” feature can also help you keep track of your contacts.
- PR Week is the daddy of them all, with regional-specific sites for the US, UK, Asia and the Middle East. Although it has some great cases studies, it’s the site I find myself reading the least. This is mainly because much of the news focuses on the appointments, departures and the financial results of multinational PR and marketing companies – not something I find relevant in my day-to-day job at an independent, mid-sized agency in San Francisco.
- And finally, the PRSA’s Strategies & Tactics blog is a great source of information on the strategic and tactical aspects of our profession. In fact, Aaron Blank, CEO of PRGN member company The Fearey Group in Seattle recently contributed an article on how to transition into a new role.
I also called on our PRGN colleagues from across the globe to suggest the best PR trade titles in their markets. Here are just a few of their suggestions:
Are there any sites I’ve missed? If so, please highlight them in the comments box below or email me at email@example.com.
Craig MacLellan is a Senior Account Executive at Landis Communications Inc. in San Francisco. Craig plays a key role managing LCI’s traditional + social media content and strategy, as well as supporting the firm’s digital and video work. Craig is also the office’s resident Scotsman, having moved to the Bay Area in early 2018.