Here some ways to end 2018 on a high note.
- Publish your end-of-the-year report.
Share your 2018 successes with your clients and staff. Provide a Share of Voice report to display how your efforts compared to Brand X. What other tracking will your client appreciate? Provide it.
- Pursue that elusive media outlet.
So your client wanted coverage in a certain media outlet. You didn’t promise but said you would try for a placement. Make an end-of-the-year effort to secure a placement early in 2019.
- Share awards with your clients.
As we close out the year, we receive recognition in the form of industry awards for the work we do. Duplicate the awards to share with your clients. Make sure they know they have a winning team serving them.
- Check out national awareness days.
Every country and state has them. You can utilize national or local awareness days to inspire PR for your clients. Here are a couple of teasers to get you thinking:
January: Popcorn Day, World Religion Day, Bubble Wrap Appreciation Day
February: National Heart Month and Week, Cancer Day, World Wetlands Day
March: National Puppy Week, International Women’s Day, St. Patrick’s Day
- Ask your clients how you did—and thank them for their business.
My favorite people are my clients. We should always be asking how well we are doing. The end of the year offers us the chance to say thank you with a special holiday lunch. Your conversation should cover 2018 and what 2019 will look like.
- If you haven’t connected with an old public relations friend in a while, reach out and say hello.